We spoke with shoppers of all kinds in the Bay Area, Los Angeles, New York and San Pedro Garza Garcia, MX.

We found that stores were doing a lot more than selling products. Customized services and experiences were incorporated into many retail settings.

People were doing more than just shopping at Bay Street.

Lots of them's we're just hanging out.

Through careful parsing and organization of our research we uncovered the insights and design principals that became the foundation for the new Bay Street customer experience.

Bay Street Research and Insights

We talked to shopping professionals, extreme users, and local consumers to uncover ways to engage and communicate with the Bay Street audience. We went on shopping trips with a personal stylist, a producer, the owner of a mall based cellphone accessory store, and a few people that admitted to shopping while drunk. We visited innovative retail locations in Los Angeles and the Bay Area to seewhat the competition was doing, capturing video, images and shopper's stories along the way. This broad, qualitative research helped us to understand how and why people shop.