Distill created a vision for the future of this boutique retail development in Los Angeles. The project needed to build on the sucess of neighboring tenants American Rag, Stussy, Union and Undftd, and integrate with the community in a meaningful way. Conducting research in Fairfax and throughout LA, we talked with locals and explored retail trends. The resulting experience blueprint outlines the District La Brea brand describing the services and experiences relevant to the La Brea customer and how La Brea can leverage them to achieve it's goals.